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Chemistry - Strategic Brand Formulation

Client: 40 Under 40

Project: Identity


WA Business News’ annual event, 40 under 40, recognises significant individual achievement within the Western Australian business community.

Chemistry’s solution to creating a brand was to pay tribute to the tall poppies of business. The metaphoric connections between the tall poppy and the event, including growth and standing out in the field, are all naturally well fitting.

The striking red poppy icon has been used extensively in the promotion of the event.

40 under 40