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Chemistry - Strategic Brand Formulation

Client: Argyle Pink Diamonds

Project: Identity and Collateral


Argyle Pink Diamonds wanted to affirm its position as producer of the rarest diamonds on Earth. Chemistry’s task was to create a corporate image for the brand, based on its core values of rarity, beauty and luxury. In building the new visual presence, Argyle Pink Diamonds wanted to embrace the concept of itself as an established heritage brand that was also young and vibrant, modern and future-oriented. Argyle Pink Diamonds commissioned Chemistry to create an all-encompassing program, from certificates to advertising layouts, boxes, POS display items, and the company website.

In its ongoing relationship with Argyle Pink Diamonds, Chemistry continues to define key trends and create a real vision of what Argyle Pink Diamonds can be in the future.

APD Collateral

APD Collateral Images