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Chemistry - Strategic Brand Formulation

Client: The Brisbane Hotel

Project: Menus and Promotion

The Brisbane Hotel wanted Chemistry to create an identity that would give it a look of permanence. The menu, which would change throughout the seasons, was the first item that needed to be designed. Patterns, collage, paper and colour was carefully considered when designing for this client.

The hotel then wanted to serve their own branded range of house wines so Chemistry designed a label for their Shiraz Cabernet and Sauvignon Blanc, using the same colours and graphics created for the menu. Coasters and match boxes were also designed for use in the bar.