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Chemistry - Strategic Brand Formulation

Client: Crommelin

Project: Identity and Packaging

Crommelin Solutions manufactures and retails chemical coatings for the building industry. The company realised that strong competition in the market meant that a point of difference needed to be created. The solution was to start developing mostly water-based and eco-friendly products.

With the new product range came the opportunity for a fresh look. Chemistry’s creative strategy was to design a packaging system that turned Crommelin Solution’s large and varied product lines into a highly organised, colour coded system of solution-based products. There were two reasons for this. The first was to help customers find the right product type, and the second was to send a message of organisation and efficiency.

The reaction from the market was immediate, with boosted sales and growth into national retail channels.