To follow on from the first Garden Gurus book, Neville Passmore and Trevor Cochrane now wanted to create a 400 page book incorporating over 500 full colour images. Producing something of this scale can be rather daunting at the outset, but very rewarding in the process. Getting the underlying grid structure confirmed was extremely challenging, as this is the most important process in the project.
Careful selection of imagery, creative cropping and colour variation all add value to the overall experience. Instore posters and dispensors were created to support the promotional activities.