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Chemistry - Strategic Brand Formulation

Client: Irving and Keenan

Project: Identity

Irving & Keenan are real estate agents specialising in the Mount Lawley area with a focus on high-value character homes.

The brand identity combines the initials of the two partners with a classical Grecian column, a playful reference to the stately architecture of Mount Lawley. This architecture is further referenced by the brand’s burgundy and gold colour scheme, also commonly seen in the red brick facades of the area’s character homes.

Creating a new identity for Irving & Keenan Real Estate was an extensive project. Many elements had to be designed and conceptualised including the creation of a logo, all company stationery, flexible grid structures for outdoor signboards and press advertisements.

Irving and Keenan