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Chemistry - Strategic Brand Formulation

Client: Kailis Jewellery

Project: Identity and Promotional Material


Kailis needed a classic, high-quality image to reflect the ultra-premium nature of its stunning pearl jewellery.

This has been achieved through consistent, well designed and executed corporate branding that’s present in all Kailis’ communications. The identity program has been designed to give the brand an understated, elegant and timeless quality that’s able to endure the ever-changing tastes and styles of the fashion market.

Great care is taken when designing and producing the materials for Kailis. Every piece of literature is carefully considered – textured papers, spot varnishes, foiling, embossing and die cutting are among the production techniques used to promote the brand image. Product catalogues, certificates, invitations and print advertisements are just some of the elements produced for this luxurious product.

Kailis