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Chemistry - Strategic Brand Formulation

Client: Mint Nightclub

Project: Brandmark, Entrance Signage and Launch Literature


The club brand identity needed to appeal to an urban youth market and to reflect the subtly retro theme of the club’s music and architectural style.

Chemistry worked closely with the client and Chindarsi Architects in order to develop naming options before settling on Mint. The brand mark was designed to extend into brand patterns throughout the club’s interior. Promotional flyers, posters and free passes were then created for the opening night.

Mint Nightclub