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Chemistry - Strategic Brand Formulation

Client: Print By Design

Project: Identity and Collateral


To support future growth, the company needed an identity that was memorable and representative of its quality product. This dynamic printing company wanted to revitalize their image and generate awareness by adding some life and colour to their whole appearance.

Cyan, magenta, yellow and black were the ideal choice of colours to do this. A flower was designed containing four petals surrounding the printers registration marks. The concept and look of the materials convey print and design in a friendly and professional manner. A fine pattern was used for the background in order to convey the fine, delicate printing techniques used by Print By Design.