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Chemistry - Strategic Brand Formulation

Client: Punch Coffee

Project: Brandmark and Packaging


Pulcinella was a humorous clown who appeared in the theatres of Italy between the 16th and 18th centuries. As time passed, his fame spread throughout Europe, reaching Great Britain where the ‘funny fellow’ was transformed into a street puppet and renamed Punch.

Today, the legend of this lively entertainer lives on in Punch Special Reserve Coffee.

The diamond pattern used throughout the branding is a reference to Punch’s harlequin suit. Inherently loud, this pattern serves to convey the coffee’s strength and flavour.

Punch Coffee