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Chemistry - Strategic Brand Formulation

Client: Sandalford Wines

Project: Signage

Sandalford Wines needed a roadside device to draw more attention to its vineyard events whilst also being able to update its message. A pylon seemed a sensible solution and therefore Chemistry was commissioned to design and manage the project in conjunction with Rainbow Signs.

Using characteristics from the existing Sandalford Wines architectural landscape (stag and rock base) seemed an obvious solution. An LED screen was incorporated in order to provide fresh messaging on a daily basis. Chemistrys’ main challenge was to keep the overall brand presence of the pylon more humanistic and less corporate.

A smaller version of this main entrance pylon was adapted for other areas of the vineyards in the Swan Valley and Margaret River, Western Australia.

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